Subliminal isn’t doing the job: time for SUPERLIMINAL persuasion!
Propaganda is a word with a relatively modern Latin origin: it is the gerundive form of propagare, “to propagate,” or “to spread.” Propaganda, then, is “that which is to be propagated.” In its original context, it was part of the Catholic Church’s mission to spread the faith – an evangelical committee, as it were – though it was soon adopted into secular contexts. As is often the case with words, its meaning and application has changed over the centuries. Nowadays it’s frequently used in pejorative or negative contexts: “enemy propaganda,” and so forth. Garth Jowett and Victoria O’Donnell’s definition is as follows:
Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist.
– Propaganda and Persuasion
Having been inspired by classic 1970s political posters with their bold two-tone colouring style, I thought I’d produce some for my local candidate, Stuart McMillan. I might’ve mentioned him once or twice on the blog.
More will come as the campaign progresses. Until then…