Subliminal isn’t doing the job: time for SUPERLIMINAL persuasion!

Propaganda is a word with a relatively modern Latin origin: it is the gerundive form of propagare, “to propagate,” or “to spread.” Propaganda, then, is “that which is to be propagated.” In its original context, it was part of the Catholic Church’s mission to spread the faith – an evangelical committee, as it were – though it was soon adopted into secular contexts. As is often the case with words, its meaning and application has changed over the centuries. Nowadays it’s frequently used in pejorative or negative contexts: “enemy propaganda,” and so forth. Garth Jowett and Victoria O’Donnell’s definition is as follows:

Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behaviour to achieve a response that furthers the desired intent of the propagandist.
– Propaganda and Persuasion

Propaganda is thus a tool – it is inherently neutral. It is how that propaganda is used, and what for, that makes the difference between “snap into the seat belt habit” and “Britain First.”

Having been inspired by classic 1970s political posters with their bold two-tone colouring style, I thought I’d produce some for my local candidate, Stuart McMillan. I might’ve mentioned him once or twice on the blog.

More will come as the campaign progresses. Until then…









Stuart’s website

Stuart’s Twitter

Stuart’s Facebook page and profile


What're your thoughts?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.